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For families with little ones, 0–6

A growing embracefor every little leap.

Daily care, playful discovery and early development, gathered into one calm space your whole family can share.

Join the waitlist See a day with NinoGrow
Martim, smiling
Bottle 180 ml · 08:15Nap 1h 12 · sleepingNew leap rolls overLullaby fades at 20:30

Why NinoGrow

Less time remembering. More time noticing. NinoGrow keeps the little details of every day — so you can stay present for the big ones.

A day with NinoGrow

From first light to last lullaby.

  1. Morning

    The day opens softly.

    One calm overview of what matters today. No red badges, no noise — just where Martim is right now.

  2. Care

    Log it with one hand.

    Feeds, bottles and the last side used, tracked with a single tap — even half-asleep, even offline.

  3. Play

    A gentle idea for right now.

    Activities matched to age, time and what you already have at home. Ten minutes, no materials needed.

  4. Care

    Naps, without the guesswork.

    Sleep timers and wake windows learn your family rhythm, so the next sleepy moment never takes you by surprise.

  5. Family

    Hand over, nothing lost.

    Grandma Rosa picks up exactly where you left off. Everyone sees the same day, in real time.

  6. Play

    Stories for the slow hour.

    Narrated bedtime stories, lullabies and white noise that fade out gently on their own.

  7. Grow

    You noticed a new little leap.

    Keep the first times. Watch development unfold over months — never compared, never judged.

Care · Play · Grow

Three pillars. One calm place.

Everything a young family juggles, held together with the same gentle rhythm on mobile and web.

Care

Care that fits your family rhythm.

Daily routines stay fast to record, easy to share and ready for review. Health information is descriptive — never diagnostic.

  • Feeds, bottles, solids and expressed milk
  • Sleep, naps and wake windows
  • Growth curves, temperature and medication
  • Reminders and real-time family sync
Martim laughing with mum
Play

Discovery made for the moment.

Curated music, stories and hands-on play that adapt to age, time, materials and the mood of the day.

  • Lullabies, white noise and nature sounds
  • Narrated and bedtime stories
  • Activities filtered by age, time and materials
  • A supervised Kids Mode for screen time
Martim playing
Grow

Development without pressure.

Milestones and memories help you understand change over time — clearly separating home observation from professional assessment.

  • Motor, language, cognitive and social milestones
  • First times and a private baby journal
  • A timeline of skills and interests
  • Activities chosen by skill
Martim reaching a new milestone

Kids Mode

A little world, with walls that care.

A separate, supervised space for the moments you hand over the screen. Closed by design, gentle by default.

  • Only adults can leave

    Exiting Kids Mode needs your PIN or biometrics.

  • A closed, curated catalogue

    Only content approved for their age. No open browsing.

  • Nothing to buy or tap away to

    No ads, external links, purchases, messages or chat.

  • Gentle goodbyes

    Session limits wind down softly instead of cutting off.

Martim with mum close by

On the web

More room for the family overview.

Reports, imports, exports and family permissions on a bigger screen — with the same calm hierarchy as the app.

What we believe

Organise and suggest. Never diagnose.

Private by default

Your family owns the record. Export or delete it any time, on every plan.

Never compared

No rankings, no “behind schedule”. Just your child, in their own time.

Honest intelligence

AI summarises what you logged and shows its uncertainty. It never draws clinical conclusions.

No compulsion

No streaks, no endless autoplay. We measure time saved, not time spent.

We say

“You noticed a new little leap.”

Never

“Your child is behind schedule.”

Plans

Useful at Free. Deeper with Plus. Personal with Family AI.

Free

Everything to start well.

Free

  • Feeds, sleep, nappies and health logs
  • Milestones, journal and timeline
  • Lullabies, stories and activities
  • Kids Mode with parental controls
  • Family sync and invitations
  • Offline logging, PDF report and export
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Plus

Deeper insight, more to discover.

At launch

  • Everything in Free
  • Wake windows and nap forecast
  • Advanced charts and reports
  • The full music, story and activity library
  • Offline playback and sound mixer
  • Custom routines and milestones
Join the waitlist
Most complete

Family AI

Personal, for the whole family.

At launch

  • Everything in Plus
  • Family summaries and gentle explanations
  • Stories and songs with your child’s name
  • Care handover and carer profiles
  • Advanced family permissions
  • Smart, age-aware suggestions
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Pricing announced at launch. Your data export and deletion stay free on every plan.

Coming soon

Be there from the very first day.

Join the waitlist and we’ll let you know the moment NinoGrow opens — with early access for founding families.

No spam. Just a gentle note when we launch. Privacy